From Washington to Canberra: National Invest In Veterans Week® Defines a Global Framework for Veteran Investment

Published featuring contributions from AOL, NBC Bay Area and RSL Australia

From Washington to Canberra, a bold new era in veteran policy is emerging—one that treats military service not as a sacrifice to be honored alone, but as an asset to be invested in. With National Invest In Veterans Week® (March 1–7) now recognized globally, 2025 marks a turning point: an international alignment of public, private, and policy-driven efforts that affirm a shared commitment to veteran empowerment, entrepreneurship, and systemic support.

While the U.S.-based movement has long advanced its founding principle—"Military service is an investment. Let’s yield the return."—this year it finds powerful reflection abroad. In Australia, the Returned & Services League (RSL)’s Election Asks report (March 2025) lays out a transformative policy vision: full implementation of the Royal Commission into Defence and Veteran Suicide, fee-free advocacy, modernized healthcare access, sustained institutional funding, and a rebalanced national defense strategy rooted in the wellbeing of those who serve.

“We want all sides of politics to seize the momentum... and make an enduring commitment to real, meaningful and long-lasting reform,” said Alan Toner of RSL’s Mosman Sub-Branch.

Flashback: A Silicon Valley Spark

The global trajectory of this movement traces back to a 2023 flashpoint in Silicon Valley. There, venture capitalist Dr. Ernestine Fu launched the MilVet Angels syndicate—a coalition of over 100 veteran investors backing startups led by military founders. The initiative showcased how veterans, equipped with leadership, adaptability, and mission clarity, are ideally suited to innovate in AI, infrastructure, and national security sectors.

“Veterans don’t just belong in the room,” Fu remarked. “They built it. Now, they’re investing in it.”

That ethos—of veterans as capital originators rather than passive beneficiaries—has come to define the 2025 tone of National Invest In Veterans Week®.

Institutional Advancements & Global Echoes

• In the U.S., the initiative has been cited in the Congressional Record and propelled the formation of ITA Growth Partners, a dedicated family office investing in veteran-owned enterprises.

• Harvard Catalyst (Jan. 2025) highlighted NIVW as a model for transition policy, integrating workforce, healthcare, and entrepreneurship into a unified reintegration strategy.

• In Canada, 2025 marked the first official cross-border alignment, signaling the viability of a North Atlantic veteran investment framework.

• In Australia, the RSL's platform calls for increased defence spending (2.5–3% GDP), systemic veteran healthcare reform, and the establishment of an independent Defence and Veteran Services Commission—all deeply aligned with the NIVW model of sustainable institutional commitment.

Beyond Symbolism: A Call to Structural Action

As National Invest In Veterans Week® continues to expand, it does so with a sharpened focus on policy impact, capital access, and narrative reframing. From the halls of Stanford to the chambers of Parliament in Canberra, the message is clear: veterans are not a cause, they are a class of catalytic capital.

This March, as AOL’s readers browse calendars for inspiration, National Invest In Veterans Week® offers more than a celebration. It offers a framework—and a future.

Learn more at www.investinveteransweek.com
Full report from RSL Australia available here (PDF)

Congressman Don Davis: From Congressional Record to Legislative Reform, a Champion for Veterans' Dignity and Economic Empowerment

Honoring Congressman Davis for Linking the National Invest In Veterans Week® Movement to Meaningful Legislative Action Through the VERY Act of 2025

In 2025, Congressman Don Davis (NC-01) demonstrated a steadfast commitment to enhancing the lives of veterans through legislative action and public advocacy. His introduction of the Veterans Employment Readiness Yield (VERY) Act and his prior Congressional Record entry underscore a comprehensive approach to veteran support, aligning with the principles of National Invest In Veterans Week®.

The VERY Act: Modernizing Veteran Support

On April 11, 2025, Congressman Davis, alongside Congressman Juan Ciscomani (AZ-06), introduced H.R. 2625, the VERY Act. This bipartisan legislation aims to update the Department of Veterans Affairs' Veteran Readiness and Employment (VR&E) program by replacing the terms "employment handicap" and "serious employment handicap" with "employment barrier" and "serious employment barrier," respectively. This change reflects a shift towards more respectful and empowering language, acknowledging the evolving perspectives of veterans regarding their experiences and challenges.

"We must ensure that our disabled veterans feel represented and heard," stated Congressman Davis. "The VERY Act makes changes to let our disabled vets know that they are receiving the respect and dignity they have rightfully earned."

Congressional Record Entry: A Precursor to Legislative Action

Congressman Davis's dedication to veterans' issues was evident prior to the introduction of the VERY Act. On May 24, 2023, he delivered a floor speech titled "Investing in Our Veterans," emphasizing the importance of supporting veterans and underserved communities. This address, recorded in the Congressional Record (Vol. 169, No. 88, Page H2588), highlighted the need for legislative action to bolster veteran entrepreneurship and employment opportunities.(National Invest In Veterans Week®)

Alignment with National Invest In Veterans Week®

The VERY Act and Congressman Davis's Congressional Record entry align with the objectives of National Invest In Veterans Week®, a federally recognized initiative dedicated to promoting investment in veteran-owned businesses and supporting veterans' transition to civilian life. The initiative has garnered bipartisan support and has been formally acknowledged in multiple Congressional Record entries, including those by Representatives Matt Rosendale and Brian Mast.(National Invest In Veterans Week®)

National Invest In Veterans Week® serves as a platform to advocate for policies that empower veterans economically and socially. Congressman Davis's legislative efforts and public statements contribute to this broader movement, reinforcing the nation's commitment to honoring and supporting its veterans.

Conclusion

Through the introduction of the VERY Act and his prior advocacy, Congressman Don Davis exemplifies a comprehensive approach to veteran support. His actions reflect a dedication to modernizing veteran services, promoting respectful language, and aligning with national initiatives that prioritize veteran empowerment.

For more information on the VERY Act, please visit Congressman Don Davis's official press release: Congressmen Don Davis and Juan Ciscomani Introduce Veterans Employment Readiness Yield (VERY) Act.

Congressman John Moolenaar Leads National Charge to Invest in Veterans’ Futures

WASHINGTON, D.C. — Congressman John Moolenaar (MI-02) has emerged as one of the most consistent and forward-looking voices in federal veteran advocacy. This week, Moolenaar reintroduced the Veterans Fellowship Act, a bipartisan bill co-sponsored with Congresswoman Hillary Scholten (D-MI). The legislation is designed to help veterans and transitioning service members secure meaningful employment as they return to civilian life.

“Veterans often face unique challenges after their service when entering the workforce as civilians,” said Moolenaar.
“The Veterans Fellowship Act would provide them a pathway to gain useful skills for full-time employment in a new career. Veterans make significant sacrifices to keep our nation safe, and our bipartisan legislation will support them after their service.”

Rep. Scholten added:

“We are the home of the free because of the brave... I’m proud to work with Rep. Moolenaar to support efforts that invest in our veterans and their futures.”

Read the official press release and legislative details here:
Moolenaar, Scholten Introduce Bipartisan Bill to Help Veterans Enter the Workforce

From 2021 Endorsement to 2025 Legislation: A Full Circle for National Invest In Veterans Week®

Congressman Moolenaar’s dedication to investing in veterans predates the current bill. On March 3, 2021, he issued one of the earliest public endorsements of National Invest In Veterans Week®, stating:

“Our freedom is in large part thanks to the dedication and service of our heroic veterans and their families. They deserve our honor, respect, and support. I will always fight for investment in our veterans!”
— Congressman John Moolenaar
#InvestInVeteransWeek

Original endorsement:
Campaigns Daily – Invest In Veterans Week (2021)

That early support helped propel National Invest In Veterans Week® into a national civic framework, and now, under Moolenaar’s continued leadership, its core message is reflected in real-world legislative infrastructure.

National Movement, Global Impact

Today, National Invest In Veterans Week® is more than an observance—it is the only federally trademarked civic initiative of its kind (U.S. Reg. No. 6784776). Founded in 2019 by Lt. Col. Rickey L. Pope (Ret.), NFL veteran Drayton Florence, and Iraq War veteran Jeff Shuford, it has grown into a legislative, academic, and international platform for veteran entrepreneurship and economic empowerment.

Recent milestones include:

• Harvard Catalyst Endorsement (January 2025): Harvard Medical School’s research division spotlighted National Invest In Veterans Week® as a model framework for veteran transition, calling for greater collaboration across government, academia, and the private sector.
  Read more

• ITA Growth Partners Formation (March 2025): Announced by ITA International, this family office—founded by Mike and Kathy Melo and their daughters—is dedicated to long-term investment in veteran-owned businesses, mirroring the initiative’s core values.
  More info

• International Expansion to Canada (March 2025): Northern Ontario Business published “Investing in Veterans: A Call to Northern Ontario’s Business Community”, marking the first global recognition of the U.S.-originated initiative.

• Congressional Record Citations:

  • May 24, 2023 – Rep. Don Davis (NC-01): Speech titled “Investing in Our Veterans” (Vol. 169, H2588).

  • March 8, 2024 – Rep. Matt Rosendale (MT-02): Official floor acknowledgment of Invest in Veterans Week (Vol. 170, H1049).

A Blueprint for Federal Impact

Through sustained leadership, Congressman John Moolenaar has helped shape National Invest In Veterans Week® into a federally validated, bipartisan-supported, and now internationally echoed initiative. His reintroduction of the Veterans Fellowship Act is not an isolated gesture—it is the legislative expression of a movement years in the making.

By linking national observance with actionable policy, Moolenaar exemplifies how elected officials can go beyond statements of support to architect durable solutions that uplift veterans economically and honor their service structurally.

To Learn More:

• Moolenaar Press Release: Veterans Fellowship Act

• Campaigns Daily: Moolenaar 2021 Endorsement

• Harvard Catalyst on National Invest In Veterans Week®

• ITA Growth Partners Launch

• Northern Ontario Business: Investing in Veterans

For further reading on the growing national and international impact of National Invest In Veterans Week®, visit Harvard Catalyst Spotlights National Invest In Veterans Week® as Model for Cross-Sector Veteran Empowerment, which explores the academic community’s recognition of the initiative. Additionally, learn how National Invest In Veterans Week® became the first U.S. veteran business observance celebrated internationally and how ITA Growth Partners’ launch reinforces this momentum by visiting: International Recognition Coverage.

Harvard Catalyst Spotlights National Invest In Veterans Week® as Model for Cross-Sector Veteran Empowerment

In a notable academic endorsement, Harvard Catalyst, the research and innovation platform of Harvard Medical School, published a January 22, 2025 feature recognizing National Invest In Veterans Week® (NIVW) as a leading civic model for veteran transition and entrepreneurship. The post—featured on Harvard Catalyst’s blog—highlighted the initiative’s far-reaching economic and social impact, citing it as both a moral imperative and an economic opportunity for policymakers, institutions, and private sector stakeholders alike.

“Investing in veterans is not only the right thing to do—it’s the smart thing to do,” the Harvard blog noted, emphasizing the critical need to support veterans through workforce integration, healthcare access, and entrepreneurial capital.

This rare acknowledgment from one of the nation’s most respected academic entities affirms what many in business and government have already embraced: National Invest In Veterans Week® is no longer a commemorative initiative—it is a federally trademarked civic infrastructure with legislative depth, international reach, and cross-sector influence.

From Academic Recognition to Economic Investment: ITA Growth Partners Launches

Just weeks after Harvard Catalyst’s post, the initiative gained further momentum through the March 3, 2025 announcement by ITA International of the formation of ITA Growth Partners—a family office founded by Mike and Kathy Melo, along with Katelyn (Melo) Byrd and Meredith (Melo) Cline. Designed to deploy patient capital into veteran-owned businesses, the firm is explicitly aligned with the values advanced by National Invest In Veterans Week®.

“Veterans are trained to lead under pressure, solve complex problems, and adapt—these are the very attributes we look for in high-growth founders,” said Mike Melo, Executive Chairman of ITA Growth Partners.

Operating outside the confines of traditional investment models, the firm will pursue long-term equity partnerships across diverse sectors, reinforcing a doctrine that views military service not as a résumé item—but as investable leadership capital.

Legislative Depth and Federal Recognition

The initiative’s legitimacy is grounded in both law and legislation. National Invest In Veterans Week® was officially registered with the U.S. Patent and Trademark Office on July 12, 2022 (U.S. Reg. No. 6784776), protecting its phraseology and enabling cohesive national campaigns. The observance has been recognized in:

• The U.S. Congressional Record:

  • May 24, 2023 – Rep. Don Davis (NC-01) delivered a floor speech titled “Investing in Our Veterans” (Vol. 169, No. 88, Page H2588), echoing NIVW’s founding principles in support of the Veterans Jobs Opportunity Act.

  • March 8, 2024 – Rep. Matt Rosendale (MT-02) formally recognized the week as Invest in Veterans Week on the House floor (Vol. 170, No. 42, Page H1049), citing Montana’s official statewide observance.

• State-Level Proclamations:

  • Montana Governor Greg Gianforte issued consecutive proclamations in 2023, 2024, and 2025, affirming March 1–7 as Invest in Veterans Week, making the state a legislative model for veteran economic support.

Crossing Borders: The First U.S. Veteran Business Observance Celebrated Internationally

On March 4, 2025, National Invest In Veterans Week® became the first U.S.-originated veteran business observance to receive international media recognition. In a feature published by Northern Ontario Business, the article called upon Canadian businesses—especially in skilled trades, construction, and mining—to support veteran transitions and invest in military-trained labor.

The piece spotlighted Helmets to Hardhats Canada, a nonprofit that aligns with NIVW’s mission by facilitating veteran reintegration through apprenticeships and workforce development. The resonance was unmistakable: a cross-border affirmation of National Invest In Veterans Week®’s doctrine of economic reciprocity for service.

Designed for Systems, Not Ceremonies

Founded in 2019 by Lt. Col. Rickey L. Pope (Ret.), NFL veteran Drayton Florence, and Iraq War veteran Jeff Shuford, National Invest In Veterans Week® was engineered not as a symbolic gesture, but as a systematic, scalable framework. Its protected language, institutional partners, and policy-adjacent footprint reflect a deliberate architecture built for sustainability and measurable impact.

Harvard Catalyst’s recognition confirms this. In its January 2025 blog post, the institution called for greater cross-sector collaboration, urging academic leaders, investors, and government agencies to coalesce around initiatives like NIVW to facilitate veteran success.

A New Standard for Civic Impact

With investment infrastructure like ITA Growth Partners, academic endorsement from Harvard Catalyst, legislative reinforcement through the Congressional Record, and now international media adoption in Canada, National Invest In Veterans Week® is emerging as a new standard in civic design—where trademark law, federal governance, capital deployment, and global discourse converge in service of those who’ve served.

As Harvard Catalyst aptly noted, the case for investing in veterans is not aspirational—it is structural, data-driven, and overdue.

To learn more about National Invest In Veterans Week®, visit:
https://www.investinveteransweek.com

To read the Harvard Catalyst blog post:
https://shrine-dev-node02.catalyst.harvard.edu/invest-in-veterans-week

To explore the Canadian coverage from Northern Ontario Business:
https://www.northernontariobusiness.com/spotlight/investing-in-veterans-a-call-to-northern-ontarios-business-community-10303906

To learn more about ITA Growth Partners, visit:
https://www.ita-intl.com

Strategic Reflection: National Invest In Veterans Week® and the Codification of a National Doctrine of Veteran Investment

Since its founding in 2019, National Invest In Veterans Week® has operated from a singular premise: the act of military service is itself a profound investment in the nation—and that investment demands a reciprocal, institutional response. This is not a commemorative initiative cloaked in ceremony, but a federally trademarked civic framework, forged to realign national priorities around the economic empowerment of veteran entrepreneurs.

From legal protection to legislative proclamation, from rhetorical adoption to policy implementation, National Invest In Veterans Week® has moved with uncommon discipline across the intersections of law, governance, and language. Today, its influence is measurable in the very structures of state and federal discourse.

South Carolina Leads Legislative Recognition

The earliest legislative codification came in 2021 through the South Carolina General Assembly. In its 124th Session, the legislature introduced and unanimously adopted H. 3825, a concurrent resolution officially recognizing National Invest In Veterans Week®, to be observed March 1–7, 2021.

Sponsored by more than 100 bipartisan state representatives—including Chris Wooten, Gilda Cobb-Hunter, Russell Fry, Todd Rutherford, and Leon Stavrinakis—this resolution affirmed the week’s purpose: to honor and uplift veteran-owned businesses. It encouraged civic institutions to provide commercial support and mentorship opportunities.

National Invest In Veterans Week® (NIVW), the only congressionally honored civic initiative of its kind, continues to gain significant national momentum as it is featured in Financial Poise™’s March 4, 2025 article, “Veteran-Owned Businesses Make All Kinds of Sense” by Mercedes Holmen. This feature highlights the rising economic impact and investability of veteran-owned businesses and complements NIVW’s growing federal and state-level recognition.

In recent years, the phrase “Invest in Veterans”—federally trademarked and protected under U.S. Registration No. 6784776—has evolved into more than a slogan. It now stands as a policy-aligned framework for economic and legislative support, cited across two entries in the Congressional Record, multiple U.S. House press releases, and three consecutive Montana gubernatorial proclamations (2023–2025).

Federal Recognition Overview

• Congressional Record Entries:

  • May 24, 2023 – Rep. Don Davis (NC-01) delivered a floor speech aligned with NIVW principles, emphasizing investing in veterans and underserved communities.

  • March 8, 2024 – Rep. Matt Rosendale (MT-02) officially recognized “Invest in Veterans Week” during a House address, linking to Montana’s formal statewide proclamation.

• U.S. House Press Releases:

  • March 2024 & April 2025 – Rep. Brian Mast (FL-21), a decorated Army veteran, explicitly named NIVW and reinforced its messaging in official press communications connected to veteran legislation and service center development.

• Montana Executive Proclamations:

  • Governor Greg Gianforte has issued consecutive proclamations (2023, 2024, 2025) recognizing March 1–7 as “Invest in Veterans Week” statewide, cementing Montana’s leadership in veteran business advocacy.

Founded in 2019 by Lt. Col. Rickey L. Pope (Ret.), NFL veteran Drayton Florence, and Iraq War veteran Jeff Shuford, National Invest In Veterans Week® is not just a ceremonial week—it is a federally protected civic infrastructure designed to reframe military service as an economic asset.

Financial Poise™ Coverage and National Context

In Financial Poise™’s article, Holmen outlines why veteran-led businesses make sense for investors and the economy. Veterans are 45% more likely to start a business and often outperform peers due to their resilience, leadership, and operational experience.

Highlights from the article:

• Veteran-owned businesses create 3.2 million jobs and contribute $983 billion annually to the U.S. economy.

• Challenges persist—access to capital, mentorship, and networking remain major hurdles.

• National Invest In Veterans Week® addresses these gaps through strategic syndication, legislative engagement, and educational platforms.

The combined recognition from Congressional Records, House press statements, and state-level proclamations—along with national business media coverage—positions National Invest In Veterans Week® as a leading force in veteran economic empowerment.

To read the full Financial Poise article:
https://www.financialpoise.com/invest-in-veteran-owned-business/

Entry into the Congressional Record

On May 24, 2023, Congressman Don Davis (NC-01) delivered a House floor speech titled “Investing in Our Veterans”, recorded in the Congressional Record (Vol. 169, No. 88, Page H2588). While he did not cite National Invest In Veterans Week® by name, Davis echoed its founding language:

“Investing in our brave veterans while helping the communities that need it most should be our highest priority.”

The phrase “Investing in Our Veterans” directly aligns with the initiative’s federally protected language established in 2019. Davis’s remarks also backed reforms like the Veterans Jobs Opportunity Act, promoting veteran entrepreneurship—further reinforcing alignment with the week’s mission.

Representative Brian Mast: A Federal Endorsement by Name

In March 2024, Congressman Brian Mast (FL-21), a U.S. Army veteran and double amputee, released a formal public statement titled “Invest in America, Invest in Veterans.” This time, National Invest In Veterans Week® was referenced explicitly:

“Just as these veterans invest in us and our safety, we must likewise invest in the veterans who have sacrificed so much for the greater good.”

Mast’s statement coincided with the passage of the Service-Disabled Veteran Opportunities in Small Business Act, tying policy directly to the observance.

In April 2025, Mast issued a second statement titled “Investing in Our Veterans”, using the phrase in reference to constituent services at the Thomas H. Corey VA Medical Center:

“Just as they have invested in us, we must invest in them.”

These two distinct uses of the “Investing in Our Veterans” title—by two different representatives across separate years—solidify the phrase’s federal adoption, showing rhetorical and legislative convergence with the initiative.

The Montana “Three-Peat”: Executive-Level Validation

At the executive level, Governor Greg Gianforte of Montana issued three consecutive gubernatorial proclamations—2023, 2024, and 2025—declaring March 1–7 as Invest in Veterans Week.

In his 2025 remarks, Gianforte said:

“I do hereby proclaim the week of March 1–7, 2025, as ‘Invest in Veterans Week’ in Montana to support our veterans and their investment in our communities.”

Montana, which holds the highest per capita veteran population in the U.S., has become a national model for state-level investment in veteran-owned businesses.

Founders and Framework: From Vision to Doctrine

The influence of National Invest In Veterans Week® traces back to its visionary co-founders:

• Lt. Col. Rickey L. Pope (Ret.)

• NFL veteran Drayton Florence

• Iraq War veteran Jeff Shuford

These leaders crafted not only a week of recognition but an enduring, trademarked civic doctrine. Their strategic vision laid the foundation for cross-sectoral policy, economic empowerment, and federal adoption.

A Civic Doctrine Codified

What began as a civilian-led initiative is now legally protected, federally echoed, and legislatively reinforced. National Invest In Veterans Week® is no longer symbolic. It is actionable. It is lawfully real. And it is embedded in statehouses, Congress, and the executive branch.

This is the arc of civic invention made institutionally durable and federally indexable.
This is influence by design.

https://www.congress.gov/congressional-record/volume-169/issue-88/house-section/article/H2588-4?q=%7B%22search%22%3A%22Invest+in+veterans+week%22%7D&s=8&r=2

From State Capitols to Ivy Gates: Why ‘Investing in Veterans’ Is Becoming a National Civic Mandate

In 2022, New York State Assemblyman Jake Ashby (R,C,I–Castleton) introduced a bold $500 million “Invest in Veterans” proposal—framed not as charity, but as pandemic-era stimulus that acknowledged the enduring service of military veterans and first responders. With $250 million for critical operations like PTSD support, suicide prevention, and local veterans’ departments, and another $250 million dedicated to capital investments in housing and service facilities, Ashby’s proposal was one of the earliest legislative models to formally define military service as an investment-worthy asset.

“This essential funding will fortify and grow our Veteran Service Organizations and State Veterans programs to ultimately ensure greater support and expanded high-quality services for the nearly one million veterans across our state,” Ashby said.
Read the original Troy Record article

Three years later, Ashby’s rhetoric and rationale have become part of a far-reaching national framework—one increasingly aligned under the civic umbrella of National Invest In Veterans Week®, the only federally trademarked veteran business observance and a rapidly expanding cross-sector platform.

A Growing Doctrine: Veterans as Strategic National Capital

At its core, National Invest In Veterans Week® reframes military service as more than honorable—it positions it as a strategic national investment. Since its founding in 2019, the initiative has been:

• Entered into the U.S. Congressional Record

• Endorsed by Harvard Catalyst as a cross-sector model for veteran empowerment

• Celebrated internationally in Canada and Europe

• Referenced in bipartisan legislation like Congressman John Moolenaar’s Veterans Fellowship Act

• Supported by private capital through ITA Growth Partners, a family office for veteran entrepreneurs

These milestones are no coincidence—they are the result of an emerging civic consensus: that veterans are not just beneficiaries of services, but stakeholders in national advancement.

Higher Education Joins the Mandate: Ithaka S+R on Selective Colleges and Veterans

This same theme is now permeating elite academia. In a 2023 op-ed in The Hechinger Report, Catharine “Cappy” Hill, managing director of Ithaka S+R, made the case that selective colleges must invest in veterans—not out of obligation, but out of opportunity.

She outlined three reasons:

1. Higher completion rates: Veterans thrive when given access to top-tier institutions with high academic support.

2. Future influence: These colleges produce many of the country’s civic and corporate leaders—veterans must be part of that pipeline.

3. Democratic preservation: Investing in veterans is an investment in the institutions that safeguard democracy itself.

“The role the military plays in support of our democracy must not be taken for granted.”
Read more at Ithaka S+R

Hill’s call isn’t isolated—it reflects a wider academic shift seen at schools partnering with National Invest In Veterans Week® and adopting dedicated veteran enrollment pathways. Just as Ashby envisioned structural investment in state services, this moment demands similar resolve from America's most selective campuses.

Corporate Execution: Spectrum’s Workforce Pipeline for Veterans

While Ashby and Hill work in policy and academia, companies like Charter Communications are applying these principles at scale. Under its Spectrum brand, Charter operates one of the country’s most robust veteran employment ecosystems.

The Broadband Field Technician Apprenticeship Program allows veterans to earn a competitive salary while using their GI Bill benefits to become certified broadband professionals. The career path—from technician to director—is reinforced with military-spouse hiring initiatives, on-base career centers, and partnerships with Hiring Our Heroes.

As of 2025, Charter’s veteran efforts have earned it honors including:

• Military Friendly Employer Gold Award

• VETS Indexes 5 Star Employer

• Broad adoption across 41 states

This is not isolated goodwill—it’s institutional alignment with National Invest In Veterans Week® and a signal to other employers that veteran investment is both principled and profitable.

Legislative Momentum: Moolenaar’s Federal Model

Bridging state initiatives and corporate programs is federal legislation like the Veterans Fellowship Act, reintroduced by Congressman John Moolenaar (MI-02) in 2025. The bill allows states to channel federal funding into fellowship-to-hire pipelines, giving veterans structured entry into civilian careers.

Moolenaar’s work has directly referenced National Invest In Veterans Week® as a guiding framework—further demonstrating how civic initiatives can serve as national scaffolding for cross-party policy.

Explore Moolenaar’s veteran leadership

Conclusion: From Statehouse to Schoolhouse to Stock Exchange

Assemblyman Jake Ashby’s call to “Invest in Veterans” was one of the earliest formal declarations of what has now become a national doctrine. That doctrine spans:

• Capitols: with bipartisan legislative momentum

• Corporations: like Charter scaling workforce pipelines

• Campuses: like Ithaka S+R urging elite schools to act

• Communities: through campaigns like KIRO Newsradio’s $1,000 nonprofit nomination drive

This is no longer a conversation about gratitude—it is a coordinated economic and civic investment strategy. One rooted in measurable impact. One architected for sustainability. And one whose framework—National Invest In Veterans Week®—is now embedded in policy, practice, and principle.

Explore Further:

• Jake Ashby’s $500M Proposal – Troy Record

• Three Reasons Why Colleges Must Invest in Veterans – Ithaka S+R

• Spectrum Careers for Veterans – Broadband Apprenticeship

• Congressman Moolenaar’s Leadership

• Harvard Catalyst Feature

Lonnell McCall I Appointed Vice President of National Invest In Veterans Week®; Lonnell McCall II Named Senior Spokesperson

FOR IMMEDIATE RELEASE

Jacksonville, FL – National Invest In Veterans Week® (NIVW) proudly announces the promotion of Lonnell M. McCall to Vice President, a testament to his unwavering commitment to veteran entrepreneurship, national advocacy, and mission-driven leadership. Additionally, Lonnell McCall II has been appointed Senior Spokesperson, continuing the McCall family’s dedication to advancing veteran business initiatives on both a national and international scale.

Lonnell McCall: A Strategic Leader with a Legacy of Impact

With over 20 years of experience in logistics, supply chain management, and strategic operations, Lonnell McCall has distinguished himself as a trusted industry leader, holding a Secret Security Clearance, an achievement that reflects his commitment to operational integrity and national security—a distinction he shares with Angel Shuford, President of NIVW, and a decorated Army Air Traffic Controller.

During his tenure as Senior Spokesperson, McCall secured landmark state and national recognition for veteran entrepreneurs, including:

• South Carolina Senate Resolution (2019) – Early state-level recognition of National Invest In Veterans Week®, establishing its foundation as a nationally recognized veteran business movement.

• Montana Gubernatorial Proclamations (2023, 2024, 2025) – Ongoing official state proclamations reinforcing the importance of veteran entrepreneurship in state economies.

• Congressional Record Entry (2024) – Recognition by Rep. Matt Rosendale, R-Mont., Chair of the House Veterans' Affairs Subcommittee on Technology Modernization, a historic moment solidifying NIVW’s federal recognition and long-term impact on veteran-owned businesses.

As Vice President, McCall will focus on expanding corporate and governmental partnerships, securing additional legislative support, and developing scalable initiatives to enhance veteran business success. His expertise in project execution, workforce development, and organizational strategy has been further strengthened through his recent completion of Cornell University’s Project Leadership program, a prestigious certification from the Cornell University College of Engineering.

"I have dedicated my career to ensuring that veterans are not just recognized for their service but are actively supported in their transition to business ownership and leadership," said McCall. "As Vice President, I look forward to scaling our impact, driving meaningful policy changes, and expanding our partnerships to further empower the veteran business community."

Lonnell McCall II: A New Generation of Veteran Business Advocacy

Stepping into his father’s role, Lonnell McCall II has been named Senior Spokesperson for National Invest In Veterans Week®, carrying forward a multi-generational commitment to veteran economic empowerment. In this role, he will lead national media engagement, public advocacy, and community-driven initiatives, ensuring that the mission of NIVW continues to grow in reach and influence.

McCall II’s leadership will focus on:

• Expanding Media Visibility – Strengthening NIVW’s presence through press, digital platforms, and public speaking engagements.

• Building Grassroots Advocacy – Engaging local veteran business communities to increase participation in NIVW’s annual observance and year-round initiatives.

• Amplifying Veteran Success Stories – Showcasing the contributions and impact of veteran-owned businesses in key industries nationwide.

"It’s an honor to step into this role and continue the incredible work that my father has pioneered," said McCall II. "Veterans are the backbone of America’s entrepreneurial spirit, and I am committed to ensuring their businesses thrive through national recognition and actionable support."

A Strengthened Leadership Team for the Future of Veteran Entrepreneurship

The McCall family’s leadership within NIVW represents a powerful legacy of service, advocacy, and economic empowerment. With Angel Shuford as President, Sherman Williams Jr. as Director of Partnerships, and LTC Rickey L. Pope (Ret.) as Co-Founder, National Invest In Veterans Week® continues to position itself as the leading movement in veteran business support.

With a leadership team that includes high-profile veteran advocates, industry pioneers, and policy influencers, NIVW is expanding its reach, ensuring that veteran-owned businesses receive the national spotlight, funding opportunities, and policy support they deserve.

Sara Pomposo Appointed Chief Advisor, Audience Growth & Strategic Syndication at National Invest In Veterans Week®

National Invest In Veterans Week® (NIVW) is excited to announce the appointment of Sara Pomposo as Chief Advisor, Audience Growth & Strategic Syndication. With an exceptional track record of elevating brands and fostering audience growth, Pomposo is set to lead the charge in expanding NIVW's global reach, ensuring that veteran-owned businesses continue to receive the recognition and resources they deserve on an international scale.

Unparalleled Expertise in Audience Growth and Brand Strategy

Sara Pomposo is a highly-respected business leader who has earned her reputation as a top-tier strategist in audience development, media syndication, and business leadership. Her dynamic career spans across multiple prestigious organizations, where she has proven time and again her ability to drive impactful change, scale digital ecosystems, and execute innovative brand strategies that resonate with broad audiences.

Sara's impressive career includes:

• Vice President of Marketing and Brand Strategy at BHRS Companies (May 2024 – Present): In this role, Sara is responsible for the company’s market growth and brand visibility, leading initiatives that position BHRS Companies as an influential player throughout the State of Florida and the Southeastern market. Her role leverages her expertise in integrating strategic marketing with large-scale operations to build lasting consumer relationships and elevate the company's industry standing.

• Market President and Publisher at Jacksonville Business Journal (2017 – April 2024): A pivotal part of Sara’s journey, she served as the first female publisher in Jacksonville, overseeing both the editorial and business operations of this key publication. During her tenure, she introduced groundbreaking strategies that increased audience engagement, expanded revenue channels, and brought the publication to new heights of influence across Florida.

• Regional Audience Development Director at American City Business Journals: Sara’s career also includes significant leadership roles at American City Business Journals where she managed regional audience development efforts across 13 key markets, achieving industry-leading results in audience growth, advertising revenue, and strategic partnerships.

Community Leadership & Industry Recognition

Sara’s commitment to leadership extends beyond her professional endeavors. She is a dedicated community advocate, actively engaging in various Jacksonville-based initiatives. Her involvement includes serving on the Leadership Jacksonville New Leadership Summit, as a board member for the Jax Chamber, and as part of the Business Advisory Council at the University of North Florida.

Sara's was also deeply involved in Gator Bowl Sports, where she serves as the incoming Chairman (tenure begins in April), as Vice-Chair of Membership and Chair of Bowl’d Ladies, an initiative designed to engage professional women in the sports industry.

Award-Winning Leadership & Strategic Vision

Throughout her career, Sara has been recognized with multiple prestigious awards that highlight her leadership and impact. Among them are:

• American City Eagle Award (Issued by ACBJ in 2013 and 2014): Recognizing Sara as one of the top performers in driving audience growth and business success within the Business Journal group.

• President's Chamber Champion Award (Issued by the Temple Terrace Chamber of Commerce in 2012), which honors outstanding leadership and contributions to local businesses.

Her leadership has been instrumental in expanding the Jacksonville Business Journal's audience across multiple platforms, including digital, print, and email newsletters, directly impacting the publication’s revenue generation and industry standing.

Sara Pomposo: Driving the Future of Veteran Advocacy

In her new role as Chief Advisor, Audience Growth & Strategic Syndication at NIVW, Pomposo will be leveraging her deep expertise in audience expansion, media partnerships, and branding to drive global growth for veteran businesses. Her work will be instrumental in shaping the future of veteran entrepreneurship, ensuring that NIVW’s mission—to amplify the voices of veteran entrepreneurs—reaches new heights.

Pomposo will focus on media syndication, audience development, and strategic partnerships that will connect veteran entrepreneurs with critical resources, mentorship, and global visibility across 62 national and international markets. By tapping into new media channels and industry networks, she will position NIVW as a leading advocate for veteran-owned businesses worldwide.

About National Invest In Veterans Week®

Founded in 2019 by Jeff Shuford, National Invest In Veterans Week® (NIVW) is a nationwide initiative that celebrates and empowers veteran-owned businesses. Recognized in the Congressional Record, NIVW highlights the important role veterans play in the U.S. economy and aims to provide them with vital resources, connections, and advocacy. The initiative spans 62 domestic and international markets, directly benefiting thousands of veteran entrepreneurs and their businesses.

Looking Ahead: NIVW’s Growth and Global Impact

Sara Pomposo’s appointment signals a transformative moment for NIVW. Her leadership will play a central role in shaping the organization’s future, positioning it as the global leader in veteran entrepreneurship and business development. As Chief Advisor, Sara will be at the forefront of creating new opportunities, expanding the initiative’s digital presence, and building relationships with key stakeholders and organizations that share NIVW's mission.

Through Sara's guidance, National Invest In Veterans Week® is poised to expand its reach, impact, and legacy, ensuring that veteran entrepreneurs gain the resources, recognition, and success they deserve.

With Sara Pomposo's appointment, NIVW is entering an era of enhanced strategic growth, leveraging her unparalleled expertise in audience growth, brand strategy, and global syndication to ensure that veteran entrepreneurs gain the recognition and success they deserve in the business world.

Angel Shuford, President of National Invest In Veterans Week®, on Sara Pomposo’s Appointment:

"Sara Pomposo is a powerhouse in strategic audience growth and brand leadership. Her proven ability to elevate organizations and connect audiences with impactful narratives makes her the perfect leader to drive National Invest In Veterans Week® into its next chapter. With Sara’s expertise, we are not just growing our reach—we are revolutionizing how veteran entrepreneurs are recognized and supported on a global scale."

National Invest In Veterans Week® (NIVW) has been honored with the prestigious Award by Acquisition International

National Invest In Veterans Week® (NIVW) has been honored with the prestigious Business Excellence Award by Acquisition International. This recognition solidifies NIVW’s unmatched contributions to veteran entrepreneurship, intellectual property leadership, and its historic congressional recognition as the only trademarked veteran business observance in the United States.

Founded in 2019 by National Football League veteran Drayton Florence and nationally syndicated columnist and Iraq War veteran Jeff Shuford, NIVW was created to honor, elevate, and empower veteran entrepreneurs. Since then, it has transformed into a powerful economic movement, redefining veteran advocacy and setting the standard for veteran-focused economic empowerment.

With five Congressional Record entries, multiple state proclamations, a rapidly expanding global presence, and a proven track record of influencing policy, NIVW is not just an observance—it is a business-driven, social capital-powered force that is reshaping how veteran entrepreneurs succeed in the modern economy.

Congressional Recognition: Five Entries Cementing a Multi-Generational Legacy

For the first time in U.S. history, a single family has secured five Congressional Record entries, marking their contributions to American culture, economic empowerment, and veteran entrepreneurship. This level of institutional recognition is unprecedented, creating multi-generational leverage for brand expansion, policy influence, and global partnerships.

Breaking Down the Five Congressional Record Entries

📜 Bill Baker & The Five Satins (1994) – Doo-Wop Pioneers Recognized
📅 August 19, 1994 – Senator Joe Lieberman entered Bill Baker and The Five Satins into the Congressional Record, recognizing their iconic role in shaping American music history with In the Still of the Nite. This entry cemented their status as one of the most influential doo-wop groups of all time.

📜 Jim Freeman & The Five Satins (2015) – A Second Congressional Tribute
📅 April 23, 2015 – Rep. Rosa DeLauro reaffirmed the group’s lasting impact, noting how In the Still of the Nite remained a cultural touchstone for generations.

📜 Jim Freeman (2015) – Individual Recognition
📅 Later in 2015 – Jim Freeman was separately honored for his individual contributions to music, acknowledging his unique role in shaping the doo-wop genre beyond The Five Satins.

📜 Jeff Shuford (2024) – Championing Veteran Entrepreneurship
📅 March 8, 2024 – Rep. Matt Rosendale entered National Invest In Veterans Week® (NIVW) into the Congressional Record, spotlighting its impact on veteran-owned businesses.

📜 Jim Freeman & The Five Satins (2004) – ‘Lost in the Fifties Tonight’
📅 July 8, 2004 – The Congressional Record (E1318) acknowledged the cultural significance of Lost in the Fifties Tonight, which features In the Still of the Nite. This recognition further proves the lasting influence of The Five Satins, whose music has been woven into later generations of popular hits.

State Proclamations Expanding NIVW’s Influence

Beyond national recognition, the Freeman-Shuford family and National Invest In Veterans Week® have been honored at the state level for their contributions to music, business, and veteran advocacy.

🏛 South Carolina General Assembly – Recognizing National Invest In Veterans Week® and Jeff Shuford’s impact on veteran entrepreneurship.
📜 Montana Governor Greg Gianforte (2023 & 2024) – Issued proclamations acknowledging National Invest In Veterans Week®.
📜 Douglas County, Oregon (2022) – Honored National Invest In Veterans Week® for its role in promoting veteran-owned businesses.

These official proclamations further solidify NIVW’s position as a leading force in veteran economic policy and advocacy.

Jeff Shuford’s AI Research: Driving Economic Empowerment for Veterans

Jeff Shuford’s deep impact in artificial intelligence, predictive analytics, and AI ethics has solidified his role as a global thought leader in AI-driven economic empowerment. His research has been cited in leading AI and compliance journals, including:

✅ 'Deep Reinforcement Learning and Its Industrial Use Cases' (Wiley Online Library, 2025)
✅ 'A Multifaceted Vision of Human-AI Collaboration' (IEEE Access, 2025)
✅ 'Quantum Computing and Artificial Intelligence: Synergies' (Compliance Cosmos, 2025)

Shuford’s vision for AI-enhanced veteran entrepreneurship integrates predictive business modeling, AI-powered financial literacy tools, and ethical AI governance. His work demonstrates how AI can transform veteran entrepreneurship, improving access to funding, streamlining business operations, and enhancing decision-making.

Jim Freeman’s RIAA-Certified Legacy in Music

Jim Freeman’s contributions to music aren’t just cultural—they’re commercially significant, resulting in gold, platinum, multi-platinum, and diamond-certified albums.

RIAA-Certified Sales Featuring In the Still of the Nite

💎 DIAMOND® – Dirty Dancing soundtrack
💿 9X MULTI-PLATINUM® – Boyz II Men – Cooleyhighharmony
💿 PLATINUM® – Rock & Roll Era, 1956
💿 PLATINUM® – Boyz II Men’s tribute version
📀 GOLD® – The Beach Boys 15 Big Ones

RIAA-Certified Sales Featuring Lost in the Fifties Tonight

💿 PLATINUM® – Ronnie Milsap Greatest Hits Volume 2
📀 GOLD® – Ronnie Milsap Lost in the Fifties
📀 GOLD® – Ronnie Milsap 40 #1 Hits

This commercial success reinforces Jim Freeman’s lasting legacy in American music.

A Legacy That Spans Generations

With five Congressional Record entries, state proclamations, AI research citations, brand expansion strategies, and veteran-focused advocacy, National Invest In Veterans Week® has built a sustainable legacy that extends across business, culture, and policy.

🔗 Join the Movement & Build Social Capital

🌎 Visit InvestInVeteransWeek.com
📌 Follow NIVW on Social Media for Live Updates

Through a calculated blend of historical influence, AI innovation, and veteran economic advocacy, NIVW continues to redefine how social capital can be leveraged for long-term financial sustainability and cultural impact.

Update: Jim Freeman and Jeff Shuford Make History with Five Congressional Record Entries

A Family Legacy in Music, Business, and Veteran Advocacy

For the first time in U.S. history, a single family has secured five Congressional Record entries, honoring their lasting contributions to music, business, and veteran advocacy. The Freeman-Shuford family has left an undeniable mark on American culture, receiving Congressional honors, state proclamations, and even a federal court citation, proving their multi-generational influence across industries.

From Jim Freeman’s legendary role in doo-wop to Jeff Shuford’s leadership in veteran entrepreneurship, their impact has spanned decades, shaping both cultural and economic landscapes.

📖 Read more about their historic journey:
🔗 Invest In Veterans Magazine
🔗 Kellum Corporation Blog
🔗 Courtyards at San Jose News

Breaking Down the Five Congressional Record Entries

🎵 Jim Freeman & The Five Satins (1994) – Doo-Wop Pioneers Recognized

On August 19, 1994, Senator Joe Lieberman honored Jim Freeman and The Five Satins in the Congressional Record, recognizing their then Singer frontman Bill Baker and the Satins role in shaping American music history with their timeless hit, In the Still of the Nite. This entry cemented their status as one of the most influential doo-wop groups of all time.

🎶 Jim Freeman & The Five Satins (2015) – A Second Congressional Tribute

On April 23, 2015, Rep. Rosa DeLauro reaffirmed the group’s lasting impact, noting how In the Still of the Nite remained a cultural touchstone for generations.

🎤 Jim Freeman (2015) – Individual Recognition

Later that same year, Jim Freeman was honored separately for his personal contributions to music, acknowledging his unique role in shaping the doo-wop genre beyond The Five Satins.

🇺🇸 Jeff Shuford (2024) – Championing Veteran Entrepreneurship

On March 8, 2024, Rep. Matt Rosendale entered National Invest In Veterans Week® into the Congressional Record, spotlighting its impact on veteran-owned businesses. As co-founder, Jeff Shuford was recognized for his leadership in advocating for veteran entrepreneurs and shaping policy discussions on their behalf.

📀 Jim Freeman & The Five Satins (2004) – Lost in the Fifties Tonight

On July 8, 2004, the Congressional Record (E1318) acknowledged the cultural significance of Lost in the Fifties Tonight, which features In the Still of the Nite. This recognition further proves the lasting influence of The Five Satins, whose music has been woven into later generations of popular hits.

Iowa House Resolution 36: Honoring Jim Freeman’s Musical Legacy

Alongside Congressional recognition, Jim Freeman was honored at the state level with Iowa House Resolution 36, celebrating his contributions to music and entrepreneurship.

Key Highlights of House Resolution 36:

• Introduced by Representatives Richardson & Smith

• Recognized Jim Freeman as a pioneer of American rock and roll

• Acknowledged his role in recording In the Still of the Nite with The Five Satins

• Highlighted his songwriting for classics like To the Aisle and Wonderful Girl

• Celebrated his induction into the United in Group Harmony Association Hall of Fame (1995) and the American Rhythm and Blues Hall of Fame (1998)

• Honored his contributions as a business owner in Iowa since 1970

📜 Read House Resolution 36

State Proclamations Celebrating the Freeman-Shuford Legacy

Beyond national recognition, the Freeman-Shuford family has been honored at the state level for their contributions to music, business, and veteran advocacy:

• South Carolina General Assembly – Recognizing National Invest In Veterans Week® and Jeff Shuford’s impact on veteran entrepreneurship.

• Montana Governor Greg Gianforte (2023 & 2024) – Issued proclamations acknowledging National Invest In Veterans Week®.

• Douglas County, Oregon (2022) – Honored National Invest In Veterans Week® for its role in promoting veteran-owned businesses.

These official proclamations further solidify the family’s lasting influence on American culture and economic progress.

Jim Freeman’s RIAA-Certified Legacy

Jim Freeman’s contributions to music aren’t just cultural—they’re commercially significant. In the Still of the Nite has appeared on multiple gold, platinum, multi-platinum, and diamond-certified albums, proving its enduring appeal.

RIAA-Certified Sales Featuring In the Still of the Nite

• {DIAMOND®} Dirty Dancing soundtrack

• {9X MULTI-PLATINUM®} Boyz II Men Cooleyhighharmony

• {PLATINUM®} Rock & Roll Era, 1956

• {PLATINUM®} Boyz II Men’s tribute version

• {GOLD®} The Beach Boys 15 Big Ones

RIAA-Certified Sales Featuring Lost in the Fifties Tonight

Since Lost in the Fifties Tonight incorporates In the Still of the Nite, it also earned major RIAA certifications:

• {PLATINUM®} Ronnie Milsap Greatest Hits Volume 2

• {GOLD®} Ronnie Milsap Lost in the Fifties

• {GOLD®} Ronnie Milsap 40 #1 Hits

This commercial success reinforces Jim Freeman’s lasting legacy in American music.

A U.S. Court of Appeals Citation Recognizes The Five Satins

In an unexpected legal acknowledgment, the U.S. Court of Appeals for the Seventh Circuit cited The Five Satins in a landmark case about music ownership and influence. The court referenced In the Still of the Nite as a prime example of a song that has stood the test of time.

🔗 Read the Court Ruling

This legal mention further cements The Five Satins’ impact beyond the music industry, proving their work’s significance in historical and legal contexts.

A Legacy That Spans Generations

With five Congressional Record entries, state proclamations, and legal recognitions, the Freeman-Shuford family has built a lasting legacy in:

🎵 American music history through Jim Freeman
🏛 Veteran entrepreneurship through Jeff Shuford
📜 Legislation, business, and cultural influence across generations

🔗 Learn More & Join the Movement:
🌎 www.InvestInVeteransWeek.com

Angel Shuford Announces Sherman Williams Jr. as the Most Trademarked Veteran Beverage Entrepreneur in America

FOR IMMEDIATE RELEASE

National Invest In Veterans Week® Recognizes Sherman Williams Jr. as the Most Trademarked Veteran Beverage Entrepreneur—A Trailblazer in Intellectual Property and Brand Innovation

As President of National Invest In Veterans Week® (NIVW), I am proud to recognize Sherman Williams Jr. as the most federally trademarked veteran beverage entrepreneur in history. With 10 federally registered trademarks, Williams has redefined what is possible for veterans in business ownership, brand expansion, and intellectual property strategy.

This achievement cements his position as the foremost veteran business leader in the beverage industry, demonstrating unmatched expertise in securing, protecting, and scaling intellectual property assets.

Sherman Williams: The Most Trademarked Veteran Beverage Entrepreneur in America

With 10 active federal trademarks spanning functional hydration, wellness drinks, and pet beverages, Williams has transformed the veteran-led beverage industry, strategically creating a brand ecosystem that dominates multiple market categories.

His success is unparalleled, positioning him among the most influential and strategic brand developers in the veteran business sector.

The Largest Veteran-Owned Beverage Trademark Portfolio Ever Assembled

Williams’ trademark portfolio is uniquely diversified, covering health-focused hydration, pet wellness, and skincare-infused beverages.

Sherman Williams’ 10 Federal Beverage Trademarks:

✅ Body Aqua® (Registered 2020) – The flagship hydration brand, pioneering diabetic-friendly, collagen-producing functional beverages.

✅ Woof Water® (Registered 2023) – A premium hydration formula for dogs, designed for optimal pet health and hydration.

✅ Meow Water® (Registered 2023) – A specialized hydration formula for cats, ensuring feline wellness and hydration balance.

✅ Well Water 7.5 pH® (Registered 2020) – A pH-balanced alkaline water brand, formulated to enhance hydration and support cellular health.

✅ Cosmetic Beverage® (Registered 2019) – A first-of-its-kind fusion of hydration and skincare, introducing an entirely new industry category.

✅ Kids Aqua® (Registered 2019) – A nutrient-enriched hydration brand for children, promoting healthy hydration habits from an early age.

✅ Body Aqua Nutrient Fortified Beverage® (Registered 2015) – A high-performance hydration solution, tailored for athletes, military personnel, and health-conscious consumers.

✅ "Be Only Daring to Yourself" Body Aqua® (Registered 2013) – A legacy brand trademark, reinforcing the motivational philosophy behind the Body Aqua movement.

✅ Body Water® (Registered 2012) – A functional water brand dedicated to enhancing hydration for high-performance lifestyles.

✅ Body Aqua® (Legacy Filing, 2012) – A reinforcement of Body Aqua’s ownership in the market, securing brand exclusivity across multiple product lines.

Revolutionizing Veteran-Owned Branding and IP Strategy

Williams is not only a dominant force in the veteran beverage industry, but he has also become a trailblazer in intellectual property and trademark strategy. His ability to successfully secure, protect, and commercialize trademarks places him at the forefront of veteran-led brand innovation.

His expansion into pet hydration, wellness beverages, and skin-nourishing drinks demonstrates market foresight and category diversification, making him a key figure in shaping the future of functional beverages.

Sherman Williams' Role in Expanding NIVW’s Intellectual Property Reach

As Director of Partnerships for National Invest In Veterans Week® (NIVW), Williams is also leading the charge in expanding the organization’s intellectual property holdings. Under his leadership, NIVW has strengthened its brand influence, securing:

✅ National Invest In Veterans Week® (Trademarked 2019) – The only congressionally honored veteran business observance, recognized in 19 U.S. markets and 21 international markets.

✅ Over 40 veteran-focused domains, ensuring global brand visibility and veteran business advocacy.

✅ Invest In Veterans Week Magazine, syndicated across multiple markets, further amplifying veteran business success stories.

✅ A veteran business podcast and media network, creating high-value branding opportunities for veteran entrepreneurs.

A Legacy of Veteran Business Empowerment

Reflecting on this milestone, Sherman Williams stated:

"Veterans deserve more than just a seat at the table—we deserve to own the table. By securing our brands, trademarks, and intellectual property, we ensure that veteran entrepreneurs have control over their business future. My goal is to help veterans build and protect their brands, just as I have done with mine."

With Sherman Williams’ record-breaking IP portfolio, NIVW is now positioned as the most trademarked veteran business ecosystem in America. This partnership is transformational, setting a new precedent for veteran entrepreneurship, brand ownership, and long-term economic growth.

For more information about National Invest In Veterans Week®, visit InvestInVeteransWeek.com.

For more on Body Aqua®, visit DrinkBodyAqua.com.

HarvardX Strong: Leading National Invest In Veterans Week® into a New Era

Introduction: Harvard Excellence and Veteran Entrepreneurship

As President and Chief Financial Officer (CFO) of National Invest In Veterans Week® (NIVW), I lead one of the most influential veteran entrepreneurship initiatives in the world. My background in military aviation, real estate, and technology has shaped my approach to leadership, but my experience studying at HarvardX’s "Technology Entrepreneurship: Lab to Market" provided the framework for scaling innovation, financial sustainability, and long-term economic impact.

Harvard Business School’s Professor Karim R. Lakhani and Professor Vish Krishnan taught me that entrepreneurship is not just about ideas—it’s about execution, market fit, and sustainable growth. Their insights into technology commercialization, funding strategy, and leadership systems have directly influenced my strategic vision for NIVW’s future.

NIVW is not just an organization—it is a multi-generational movement that has evolved to meet the needs of veteran entrepreneurs. As its new leader, my mission is to expand its reach, increase its financial sustainability, and solidify its legacy for generations to come.

Lesson 1: A Multi-Generational Legacy Must Be Built on Systems, Not Just People

HarvardX taught me that lasting organizations thrive on systems, not individual leaders. Many companies fail because their success relies too much on one person's vision rather than scalable, replicable models.

As President, my role is to ensure NIVW is bigger than any one leader. My leadership will be defined by building systems and structures that make NIVW financially strong, operationally efficient, and globally recognized.

How I’m Implementing This at NIVW:

• Institutionalizing NIVW’s Leadership Structure – To ensure continuity, I have appointed an elite leadership team that will drive NIVW’s mission forward:

  • Dr. Richard S. Freeman – Legal Advisor, veteran entrepreneurship policy expert.

  • Jim Freeman (The Five Satins) – Cultural Ambassador, connecting music, business, and veteran advocacy.

  • Kevin D. Shoun – Director of Strategic Development, expanding financial and business partnerships.

  • Cpt. Sherman Williams Jr. – Military Affairs Liaison, advocating for service-disabled veteran-owned businesses.

• Financial Growth Initiatives – I am leading NIVW toward profitability and long-term sustainability through corporate sponsorships, investment opportunities, and government-backed programs.

• Scalability Models – Inspired by Harvard’s commercialization frameworks, NIVW is adopting a repeatable, scalable strategy for veteran business support.

The success of NIVW is no longer dependent on a single leader—it is an ecosystem of experts, systems, and financial resources that will outlast any one presidency.

Lesson 2: Market Fit Determines Success More Than Innovation

One of the most valuable insights from HarvardX’s commercialization course is that innovation alone doesn’t guarantee success. A product, service, or business must be positioned correctly within the market to gain traction.

At NIVW, I’ve applied this market-first approach to ensure veteran entrepreneurs are not just launching businesses, but scaling them successfully.

How This Translates to NIVW:

• The Pledge to Invest in Veteran Businesses – A corporate-backed initiative ensuring veteran entrepreneurs receive funding and contracts from major companies.

• International Expansion – NIVW now has global domains and partnerships to help veteran businesses access international markets.

• Strategic Branding & Endorsements – We’ve secured endorsements from Congress, Fortune 500 companies, and investment leaders, ensuring that veteran businesses remain a national economic priority.

By aligning veteran entrepreneurs with the right markets, the right funding, and the right positioning, we are building a sustainable future for veteran-owned businesses.

Lesson 3: Storytelling Drives Influence and Funding

HarvardX emphasized that strong businesses tell compelling stories. Investors, customers, and policymakers don’t just respond to products—they respond to narratives that inspire action.

At NIVW, we have successfully leveraged storytelling to secure funding, media attention, and government support.

Key Branding & Endorsement Successes:

• Congressional Record Recognition – NIVW is officially recognized in the U.S. Congressional Record, proving its national significance.

• New York Life Investments Feature – NIVW was selected for New York Life’s "2025 Client Outreach Opportunities", a major endorsement from the financial industry.

• Live Oak Bank Partnership – Live Oak Bank spotlights NIVW’s research on veteran entrepreneurship, amplifying its reach and credibility.

• Corporate & Government Partnerships – Fox Business, Live Oak Bank, and other major institutions now actively promote veteran entrepreneurship using NIVW’s research.

By positioning NIVW as a movement rather than just an organization, we have increased investment, engagement, and national recognition.

Lesson 4: Aligning Business Models with Economic Growth

HarvardX emphasized that businesses fail when their operating models don’t align with their mission. This lesson has been crucial in my strategy to restructure NIVW for long-term financial stability.

Key Financial Growth Strategies for NIVW:

• Veteran Business Growth Fund – We are building an investment pipeline for veteran-owned businesses to receive capital at key growth stages.

• Corporate Revenue Streams – We are expanding sponsorships, government partnerships, and financial programs to ensure NIVW can operate independently.

• Data-Driven Decision Making – Using Harvard’s market research frameworks, we now make evidence-based business decisions to guide veteran entrepreneurship initiatives.

By treating NIVW as a sustainable business rather than just an advocacy group, we ensure it remains financially viable and impactful for future generations.

Lesson 5: Preserving Academic and Intellectual Influence in Veteran Advocacy

Another aspect of HarvardX’s impact on my leadership is the importance of intellectual credibility in business and policy advocacy. Academic research plays a critical role in establishing legitimacy, securing funding, and influencing policy decisions.

My husband, Jeff Shuford, has contributed to this intellectual foundation, with his academic citations in AI ethics, technology commercialization, and economic globalization shaping how NIVW presents its policy and business recommendations.

Jeff Shuford’s Most Notable Academic Citations:

1. "Deep Reinforcement Learning and Its Industrial Use Cases: AI for Real-World Applications" – Wiley Online Library.

2. "A Multifaceted Vision of the Human-AI Collaboration: A Comprehensive Review" – IEEE Access.

3. "Quantum Computing and Artificial Intelligence: Synergies" – Compliance Cosmos.

4. "Advancing Breast Cancer Diagnosis through Breast Mass Images, Machine Learning, and Regression Models" – National Institutes of Health (NIH).

5. "The Mechanisms of AI Hype and Its Planetary and Social Costs" – Leverhulme Centre for the Future of Intelligence, University of Cambridge.

NIVW benefits from this scholarly credibility, reinforcing our role as a thought leader in veteran entrepreneurship and policy development.

Conclusion: Harvard Knowledge Driving a Multi-Generational Legacy

HarvardX’s Technology Entrepreneurship: Lab to Market has given me a world-class framework for leadership, innovation, and economic empowerment. As President of NIVW, my role is to ensure it remains a multi-generational institution that continues growing beyond any one leader.

This is only the beginning. With Harvard knowledge, structured innovation, and a commitment to veteran entrepreneurship, we will continue building a lasting legacy—one that will empower veteran businesses for generations to come.

---

Further Reading & Resources

For more insights into National Invest In Veterans Week® (NIVW), its multi-generational impact, and the ongoing work supporting veteran entrepreneurship, explore the following resources:

• Live Oak Bank Spotlights Veteran Entrepreneurship Using NIVW Research
  Read more

• Shuford-Freeman-Hawley Military Legacy: A Multi-Generational Chronicle of Service and Leadership
  Read more on Invest In Veterans Magazine
  Read more on Florida Veterans

• Dr. Richard S. Freeman: A Legacy of Legal Excellence and Economic Empowerment
  Read more on Hotchkiss Alumni News

For additional updates and research on veteran entrepreneurship and economic policy, visit:
National Invest In Veterans Week Media Center

National Invest in Veterans Week Featured in ARSA’s Prestigious Aviation Life Calendar

Read the full ARSA newsletter here.

National Invest in Veterans Week (March 1–7) continues to earn its place as a cornerstone event in recognizing and empowering veteran entrepreneurs, as highlighted in the Aeronautical Repair Station Association’s (ARSA) 2024 Aviation Life Calendar. This inclusion places the week alongside other impactful observances like Women of Aviation Worldwide Week, reflecting its importance within the aviation and broader business communities.

Angel Shuford, President and Chief Financial Officer of National Invest in Veterans Week, heralded the recognition as a step forward in amplifying the voices of veteran entrepreneurs. "To see National Invest in Veterans Week included among such key events speaks volumes about the growing acknowledgment of veterans’ contributions to industries like aviation," Shuford stated. "This week is about more than just celebration—it’s about creating opportunities and investing in the futures of those who have served."

Kevin D. Shoun, who served as Angel Shuford’s First Sergeant during her Army aviation career and now supports the initiative as a Senior Advisor, underscored the collaborative spirit behind the week’s mission. "National Invest in Veterans Week is not just a tribute to veterans—it’s a call to action for industries to engage with and support the incredible talent and resilience veterans bring to the table," Shoun remarked. "This recognition by ARSA helps bridge the gap between veteran-led businesses and industries like aviation that thrive on innovation and determination."

The Growing Legacy of National Invest in Veterans Week

Since its inception, National Invest in Veterans Week has expanded its footprint, gaining traction both nationally and internationally. The inclusion in ARSA’s Aviation Life Calendar highlights the increasing intersection between veteran entrepreneurship and critical industries like aviation maintenance and repair. This synergy demonstrates how veterans' skills and leadership contribute to economic development and industry innovation.

The recognition also aligns with ARSA’s broader mission to promote diversity and excellence within the aviation community, making National Invest in Veterans Week a natural fit within its calendar of key events. The week serves as a platform for policy discussions, networking opportunities, and visibility for veteran-owned businesses, offering a vital boost to veterans transitioning from military to civilian life.

Looking Ahead

As National Invest in Veterans Week grows in prominence, its inclusion in ARSA’s calendar is a testament to the week’s mission to foster a culture of support for veteran entrepreneurship. By featuring this observance, ARSA not only acknowledges the vital contributions of veterans to industries like aviation but also reinforces the importance of partnerships in driving meaningful change.

For more details on the 2024 Aviation Life Calendar and the initiatives recognized, visit ARSA’s newsletter.

Media Alert: The Most Trademarked Veteran Beverage Entrepreneur in America—Sherman Williams Jr. of Health2O

FOR IMMEDIATE RELEASE

Sherman Williams Jr.: Redefining Veteran Entrepreneurship & Functional Hydration

St. Johns, Florida – National Invest In Veterans Week® (NIVW) proudly announces that Sherman Williams Jr., Founder of Body Aqua (Health2O), is officially the most federally trademarked veteran beverage entrepreneur in America. With 10 federally registered trademarks, including the congressionally recognized National Invest In Veterans Week® (NIVW), Williams has revolutionized functional hydration, wellness beverages, and veteran-led business innovation.

This unprecedented intellectual property portfolio positions Body Aqua as the most trademarked veteran-owned beverage brand in the nation, setting a new benchmark for veteran entrepreneurship, brand expansion, and industry leadership.

Media Opportunity: Sherman Williams is Available for Interviews!

Williams’ journey from military service to industry leadership is a compelling success story of resilience, innovation, and market disruption. His insights on functional beverage trends, veteran business empowerment, and intellectual property strategy make him a must-feature for national media, podcasts, and industry panels.

Why This Story Matters

✅ Largest Veteran-Owned Beverage Brand by Trademarks – Williams holds 10 active federal trademarks, making him the most IP-secured veteran beverage entrepreneur in history.

✅ Dominating the Functional Beverage Market – His pioneering hydration formulas are now sold in over 460 locations across five states, including Winn Dixie and Harveys grocery chains.

✅ Health & Performance Innovation – Body Aqua products are diabetic-friendly, vegan-friendly, and designed for metabolism support, cognitive enhancement, and skincare benefits.

✅ Veteran Entrepreneurial Leadership – Williams leveraged his military experience from Operation Iraqi Freedom to develop a mission-driven hydration brand, showcasing the power of veteran-led business ingenuity.

✅ Breaking Industry Barriers – As a NaVOBA-certified Service-Disabled Veteran Business Enterprise (SDVBE), Williams is a trailblazer in veteran business ownership and corporate partnerships.

Sherman Williams' 10 Federal Trademarks: A Legacy of Business Ownership & Market Innovation

🔹 Body Aqua® – Functional hydration brand, revolutionizing the health & wellness beverage industry.
🔹 Woof Water® & Meow Water® – First-of-their-kind pet hydration brands, optimizing canine and feline wellness.
🔹 Well Water 7.5 pH® – Alkaline water designed to enhance cellular hydration and support immune health.
🔹 Cosmetic Beverage® – The only hydration brand infused with skincare benefits, promoting skin texture, radiance, and tone.
🔹 Kids Aqua® – Specially designed hydration solutions for children, ensuring nutrient-rich water for growing bodies.
🔹 Body Aqua Nutrient Fortified Beverage® – The original formula, created to support high-performance hydration.
🔹 "Be Only Daring to Yourself" Body Aqua® – A motivational, brand-defining IP holding.
🔹 Body Water® – A legacy hydration trademark, securing Williams' ownership in the beverage space.
🔹 National Invest In Veterans Week® (Registered 2019) – The only congressionally honored veteran business observance, securing Williams' influence in both business and advocacy.

Expanding Intellectual Property & Veteran Business Advocacy

As Director of Partnerships for National Invest In Veterans Week® (NIVW), Williams is actively leading the expansion of veteran-owned brands, corporate partnerships, and IP strategies. His expertise in securing intellectual property has positioned him as a dominant force in veteran business advocacy, functional wellness, and branding strategy.

Interview & Speaking Topics

🎙️ The Future of Functional Beverages – How Body Aqua is disrupting the industry and meeting consumer demand for health-first hydration.
🎙️ Veteran Entrepreneurs & Intellectual Property – Why IP protection is the key to brand longevity for veteran-owned businesses.
🎙️ Resilience & Leadership: From Battlefield to Boardroom – How Williams transitioned from military service to building a national brand.
🎙️ Breaking Barriers in the Beverage Industry – Overcoming funding, market entry, and distribution challenges in a corporate-dominated industry.
🎙️ Pet Hydration: The Next Billion-Dollar Market? – How Woof Water® & Meow Water® are revolutionizing the pet wellness space.

Request an Interview with Sherman Williams Jr.

Sherman Williams is available for TV, print, digital, radio, and podcast interviews, as well as panel discussions on veteran business growth, branding, and intellectual property strategy.

📩 For media inquiries, speaking engagements, or brand collaborations, contact:
📧 info@InvestInVeteransWeek.com

🔗 More Information:
🌐 DrinkBodyAqua.com
🌐 InvestInVeteransWeek.com

Sherman Williams is the voice your audience needs to hear! Secure your exclusive interview today.

A Call for National Recognition: Proclaiming National Invest In Veterans Week®

Lonnell McCall II Sr. Spokesperson

On behalf of all military dependents, veteran families, and the millions of Americans who understand the sacrifices of service, I am honored to call for official proclamations and presidential recognition of National Invest In Veterans Week® (NIVW)—a movement dedicated to honoring, supporting, and uplifting veteran entrepreneurs.

Each year, from March 1st to 7th, NIVW serves as a platform to celebrate the economic and social contributions of veterans who have transitioned from military service to business ownership. Their determination, resilience, and leadership continue to strengthen our nation’s economy, providing jobs, innovation, and lasting impact. Yet, their achievements remain under-recognized on the national level.

In 2024, states like Montana issued proclamations declaring Invest In Veterans Week, acknowledging the vital role veteran-owned businesses play in communities across America. Now, it is time to expand this recognition nationwide. A Presidential Proclamation would not only solidify this observance but would also ensure that veteran entrepreneurship receives the federal acknowledgment it deserves—highlighting their service not just on the battlefield, but in the economy.

Through my role as the Lead Spokesperson for National Invest In Veterans Week®, I have witnessed firsthand the challenges veterans face in entrepreneurship and the importance of a unified effort to support them. State and local leaders, business communities, and policymakers must step forward to officially proclaim March 1st to 7th as National Invest In Veterans Week® and urge the President to do the same.

This is more than just a week—it’s a movement to ensure veteran-owned businesses thrive, their contributions are recognized, and their legacies continue to shape the future of our nation.

The Values That Drive My Mission

As the child of a military veteran, I’ve had the privilege of growing up with a deep appreciation for the core values instilled within military culture. These values—honor, discipline, loyalty, and selfless service—are not just words; they are guiding principles that have shaped my identity and outlook on life.

Being connected to such a great institution like the military, even if indirectly, has allowed me to witness the sacrifices made and the dedication required to serve something greater than oneself. These lessons have become the foundation of who I am today.

One of the most profound lessons I’ve learned is the importance of discipline. In the military, everything is structured, and there is a constant emphasis on efficiency and responsibility. Whether it’s waking up early to train, maintaining equipment, or executing a mission, discipline is at the core of success. Growing up in this environment, I’ve applied these same principles to my career, education, and community service, knowing that consistency and dedication are the keys to meaningful progress.

I have also inherited the loyalty and camaraderie that is deeply embedded in military culture. Service members rely on one another, forming unbreakable bonds built on trust and shared experiences. As a military veteran’s child, I’ve not only seen these bonds within my family but have also been embraced by a larger community that understands the sacrifices military families make. This experience has fueled my desire to contribute meaningfully to my community, both locally and internationally.

National Invest In Veterans Week®: A Global Platform for Veteran Entrepreneurs

One of the most impactful ways I have been able to serve this community is through National Invest In Veterans Week® (NIVW), where I am privileged to serve as the Lead Spokesperson. NIVW is not just a weeklong observance—it is a national and global platform that amplifies the voices of veterans, syndicates their stories, and advocates for their success in entrepreneurship.

Through NIVW, my words, and the words of veteran entrepreneurs, don’t stay confined to local communities—they reach national and international audiences. The power of syndication through NIVW allows veteran advocacy to spread across multiple U.S. states and 29 international markets, ensuring that veteran-owned businesses receive visibility, recognition, and the resources they need to thrive.

As Lead Spokesperson, I have had the privilege of:
✅ Advocating for policies that support veteran-owned businesses at the local, state, and federal levels.
✅ Collaborating with leaders to expand financial, educational, and mentorship opportunities for veterans.
✅ Engaging with international military communities to advocate for global support for veteran entrepreneurs.

This work is far-reaching and deeply personal. The lessons of military service—discipline, resilience, and selfless service—are the same values that drive the veteran business community. Through NIVW, these stories are not only told, but they are amplified across borders, reaching millions who share the belief that veterans deserve every opportunity to succeed.

From Personal Lessons to Global Leadership

The combination of being raised with military principles, my contributions through National Invest In Veterans Week®, and my commitment to service-driven leadership have shaped me into a strong, determined individual.

In both my professional life and community work, I bring a sense of urgency, accountability, and purpose to everything I do. I’ve learned to work relentlessly toward my goals, just as soldiers do in their missions. Whether leading from the front or working behind the scenes, I carry the spirit of service, discipline, and dedication with me.

But this mission is bigger than me.

At its core, National Invest In Veterans Week® is more than just an initiative—it is a national movement, a catalyst for change, and a platform for amplifying veteran entrepreneurs’ impact. Through this platform, I am not just speaking for myself—I am speaking for the countless veterans whose contributions to our economy and society deserve recognition and celebration.

A Call to Action: Secure Proclamations & Presidential Recognition

Now, I call on:
📢 State and local officials to issue proclamations recognizing March 1st to 7th as National Invest In Veterans Week®.
📢 Business and community leaders to amplify veteran entrepreneurs, invest in their businesses, and create pathways for their success.
📢 The President of the United States to officially proclaim National Invest In Veterans Week®, cementing this initiative in national history as a recognized celebration of veteran entrepreneurs.

This is more than an observance—it is a movement that has the power to shape the future of veteran entrepreneurship. By working together, we can ensure that those who have served our nation are given the opportunities, resources, and recognition they rightfully deserve.

Together, we can make National Invest In Veterans Week® a permanent fixture in our nation’s calendar—a week where veteran entrepreneurs receive the support, celebration, and national recognition they have earned.

The time for action is now.

#InvestInVeteransWeek #NIVW #VeteranEntrepreneurs #SupportVeteranBusinesses #ProclaimNIVW #VeteranAdvocacy

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📢 This story can also be found across our nationally syndicated network at the following locations:

📌 LouisianaVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 KansasVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 RhodeIslandVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 NewHampshireVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 DelawareVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 PennsylvaniaVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 SouthCarolinaVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 MississippiVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 WyomingVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 WestVirginiaVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 TennesseeVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 NewJerseyVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 NorthDakotaVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📌 FloridaVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week

📢 By syndicating this story across multiple state platforms, we ensure that veteran entrepreneurs and advocates nationwide can engage, support, and take action toward securing official recognition for National Invest In Veterans Week®. 🚀

FeMil Lead℠ Sunsets and Merges with Vets 2.0℠: A New Era for Veteran Entrepreneurship

Building on Success: The Evolution of FeMil Lead℠

The FeMil Lead℠ program has played a crucial role in empowering military spouses and transitioning service members by providing them with the tools and resources to launch, grow, and sustain their businesses. Through innovative data-driven strategies, global domain traffic insights, and targeted mentorship, FeMil Lead℠ successfully helped entrepreneurs establish a strong digital presence, secure military base vending contracts, and expand their reach into civilian markets.

Local community events outside Army military installations further strengthened economic engagement by connecting military-affiliated business owners with the broader consumer and business network, increasing their opportunities for growth.

Now, after a proven track record of success, FeMil Lead℠ is sunsetting—but its impact is far from over. As part of a strategic move to expand resources and drive greater impact, FeMil Lead℠ is merging with Vets 2.0℠, an initiative led by Kevin D. Shoun.

The Power of Vets 2.0℠: Strengthening Veteran-Led Businesses

FeMil Lead℠ was launched as a two-month initiative aimed at supporting military spouses and transitioning service members in building and growing their businesses. During its brief but impactful run, the program provided valuable guidance in areas such as digital business strategy, entrepreneurship, and networking. By equipping participants with essential tools and knowledge, FeMil Lead℠ helped military-affiliated entrepreneurs establish a solid foundation for success.

One of the program’s key strengths was its ability to connect military entrepreneurs with the larger business community. Through local events near military bases, participants had opportunities to engage with potential customers, business partners, and mentors. These events helped bridge the gap between military-affiliated businesses and the broader market, fostering stronger economic engagement and business growth.

Although FeMil Lead℠ is now coming to a close, its mission is not ending. Instead, the program is merging with Vets 2.0℠, an initiative led by Kevin D. Shoun. This merger represents an opportunity to expand the reach and impact of the work started by FeMil Lead℠, ensuring that military entrepreneurs continue to receive guidance and support as they navigate their business journeys.

Vets 2.0℠ focuses on helping veteran entrepreneurs with career transition, business development, and digital strategies. By integrating the mentorship model and community engagement efforts pioneered by FeMil Lead℠, Vets 2.0℠ will provide a more comprehensive and long-term support system for military-affiliated business owners. This transition is designed to build upon the foundation established by FeMil Lead℠ while offering an even broader range of resources and opportunities.

Military entrepreneurs who were involved with FeMil Lead℠ can expect a smooth transition into Vets 2.0℠, where they will continue to have access to mentorship, networking opportunities, and business development strategies. The data-driven digital strategies that were a core part of FeMil Lead℠ will be further refined and expanded under Vets 2.0℠, helping businesses improve their online presence and market positioning. Additionally, the emphasis on local business engagement will continue, ensuring that military-affiliated entrepreneurs remain connected to their communities and customers.

The merger of FeMil Lead℠ with Vets 2.0℠ marks the beginning of a new chapter for military entrepreneurs. While FeMil Lead℠ was a short-term initiative, its impact will continue to grow as part of a larger, long-term effort to support and strengthen veteran-led businesses. By uniting the strengths of both programs, this transition will help ensure that military-affiliated entrepreneurs have the resources, guidance, and community connections they need to build and sustain successful businesses.

Veteran Entrepreneurs Drive Economic Resilience as Private Payrolls Rise in Uncertain Market

February 5, 2025 – Amid Rising Job Numbers, Veteran-Owned Businesses Provide Economic Stability

As the U.S. economy continues its volatile recovery, with private payrolls growing by 183,000 jobs in January, veteran entrepreneurs are proving to be a pillar of economic resilience, innovation, and job creation. Amid concerns about inflation, labor market shifts, and geopolitical uncertainties, one sector remains steady: veteran-led businesses.

At the forefront of this movement is Angel Shuford, newly appointed President and CFO of National Invest In Veterans Week® (NIVW). Shuford, a decorated U.S. Army air traffic controller, military spouse, and strategic business leader, has taken the helm at a critical juncture, ensuring that veteran-owned businesses not only survive but thrive in an unpredictable market.

Her appointment comes at a time when the labor market faces both optimistic job growth and economic instability, with private employment rising faster than expected but concerns about the sustainability of these gains looming.

LTC Rickey L. Pope (Ret.): “Angel is the Leader Who Will Cement Veterans as Economic Powerhouses”

LTC Rickey L. Pope (Ret.), former President and Co-Founder of NIVW, emphasized that veteran entrepreneurs are the backbone of economic stability, particularly in times of uncertainty.

“We’ve seen time and again that veteran-owned businesses don’t just survive economic downturns—they redefine industries. Angel Shuford is the leader who will cement veterans as economic powerhouses. Her ability to scale businesses, secure investment opportunities, and drive long-term economic policy is exactly what this country needs at this moment.”

Pope’s endorsement of Angel Shuford is more than just a leadership transition—it is a statement about the growing influence of veteran entrepreneurs in shaping America’s financial future.

Veteran-Owned Businesses Are Hiring While Corporations Cut Costs

The January ADP National Employment Report revealed that private payrolls grew faster than expected, with 183,000 jobs added in January, surpassing the 150,000 projected by economists. However, corporations continue to tighten budgets, implement layoffs, and reduce workforce expansion.

This is where veteran entrepreneurs come in.

“Veteran-owned businesses are stepping up while corporations scale back,” said Shuford. “We’re not just building businesses—we’re building sustainable employment opportunities for other veterans, military spouses, and communities that need economic stability.”

With Angel Shuford now leading the charge, National Invest In Veterans Week® is expanding into six new markets, ensuring that more veteran-owned businesses receive capital, mentorship, and visibility in today’s economy.

Why Veteran-Owned Businesses Are More Resilient in Economic Uncertainty

The economic resilience of veteran-owned businesses is well-documented. Studies show that veteran entrepreneurs have a higher success rate in business ownership due to their:

✅ Operational discipline gained from military service
✅ Adaptability in crisis situations
✅ Strong leadership and decision-making skills
✅ Commitment to mission execution, even under financial constraints

While major corporations adjust hiring strategies, veteran-owned businesses are filling gaps in critical industries, from technology and logistics to finance and consulting.

“We need to recognize that veteran businesses are a stabilizing force in America’s economy,” said LTC Pope. “And under Angel’s leadership, that force is only getting stronger.”

Angel Shuford’s Vision for Veteran Economic Growth in 2025

Shuford’s strategy for NIVW’s next phase of expansion includes:

1. Securing financial backing for veteran-owned businesses through strategic partnerships with investors and corporate sponsors
   

2. Expanding National Invest In Veterans Week® into six new markets to increase economic impact nationwide
   

3. Strengthening policy advocacy to ensure veteran entrepreneurs receive the funding, tax incentives, and federal contracts they deserve

“This is not just about honoring veterans—it’s about creating economic powerhouses,” said Shuford. “Veteran-owned businesses are the most underutilized asset in this country’s financial future. That’s what we’re changing.”

With private payrolls rising but long-term job stability uncertain, one thing remains clear: veteran entrepreneurs, under the leadership of Angel Shuford, will be the driving force of economic resilience in America.

For more information on National Invest In Veterans Week® and how to support veteran-owned businesses, visit InvestInVeteransWeek.com.

Angel Shuford Appointed President of National Invest In Veterans Week®: A New Era of Veteran Entrepreneurship

Angel Shuford Appointed President of National Invest In Veterans Week®: A Defining Moment in Veteran Economic Empowerment

LTC Rickey L. Pope (Ret.) on Angel Shuford’s Leadership: “She Is the Architect of the Next Era”

In a groundbreaking leadership transition, Angel Shuford has officially been named the President and Chief Financial Officer (CFO) of National Invest In Veterans Week® (NIVW), ushering in a new era of global expansion, financial strength, and institutional growth for veteran entrepreneurs.

Her appointment follows the tenure of LTC Rickey L. Pope (Ret.), the outgoing President and Co-Founder, who has spent years building NIVW into a congressionally recognized movement and a powerful force in veteran economic advocacy.

In his formal statement, LTC Pope framed Angel’s leadership as more than just a transition—it is a transformation.

“Angel Shuford isn’t just assuming leadership; she is architecting the next era of veteran entrepreneurship. She is redefining what economic empowerment looks like for veterans, turning symbolism into sustained financial strength. With her expertise, NIVW isn’t just growing—it is becoming an institution that will set the standard for how we invest in veteran businesses.” – LTC Rickey L. Pope (Ret.)

This endorsement from one of NIVW’s founding figures underscores Angel’s exceptional strategic vision, financial expertise, and her ability to scale veteran entrepreneurship into a movement with long-term impact.

Angel Shuford: A Legacy of Leadership in Military, Finance, and Business Strategy

With a distinguished background in military service as an Army Reserve air traffic controller, Angel has spent years honing the discipline, precision, and high-stakes decision-making skills required for national leadership.

Her rapid rise within NIVW is no accident—it is the result of a clear and effective strategic vision that has already demonstrated:
✅ Financial Mastery: Angel has positioned NIVW for multi-year financial sustainability, ensuring that its programs and funding channels continue to grow.
✅ Operational Scalability: Under her guidance, NIVW is expanding into six new markets, increasing its national and international reach.
✅ Strategic Influence: She has built relationships with corporate investors, policymakers, and financial institutions, moving NIVW beyond recognition into a powerful financial advocacy platform for veteran businesses.

Her leadership will not only continue the momentum established by LTC Pope—it will amplify it into a movement with global economic influence.

LTC Pope on Angel’s Institutional Legacy: “She Is Building Something That Will Outlast Us All”

For years, NIVW has been at the forefront of veteran business advocacy, but Angel’s leadership marks the moment where it transitions from a movement to a lasting institution.

“Angel isn’t just leading an organization—she is creating a financial and policy infrastructure that will outlast us all. Her work in business, finance, and advocacy is setting the foundation for a new era of veteran economic influence. This is about more than leadership—it’s about legacy.” – LTC Rickey L. Pope (Ret.)

With this declaration, LTC Pope positions Angel as the key figure in NIVW’s transformation from an awareness-driven initiative to an economic powerhouse for veteran entrepreneurs.

The Next Era: Institutionalizing Veteran Economic Power

Under Angel Shuford’s leadership, NIVW is executing a bold new strategy that includes:
✅ Expanding NIVW into six additional markets, increasing access to funding and business opportunities for veterans.
✅ Strengthening partnerships with corporate entities, investors, and government agencies to create long-term financial backing for veteran-owned businesses.
✅ Advancing veteran business advocacy on Capitol Hill, ensuring that policies, funding, and institutional support are aligned with the economic interests of veteran entrepreneurs.

With these initiatives, Angel is turning NIVW into more than a recognition event—it is becoming an economic driver for veteran-owned businesses.

“This is about legacy-building. We are ensuring that veterans aren’t just honored—they are financially empowered, invested in, and positioned as leaders in the national economy.” – Angel Shuford

Her leadership is poised to make National Invest In Veterans Week® one of the most powerful economic advocacy movements for veterans in history.

With LTC Pope’s endorsement and a visionary roadmap ahead, Angel Shuford is not just leading NIVW—she is redefining veteran entrepreneurship and solidifying its place in the global economy.

Under her leadership, NIVW is evolving into an institution that will shape the future of veteran business success for generations to come.

Dr. Richard S. Freeman Joins National Invest In Veterans Week® as Legal Advisor, Marking a New Chapter for the Shuford-Freeman Legacy

A Family Built on Leadership, Advocacy, and Generational Excellence

ATLANTA, GA – JACKSONVILLE, FL – NEW HAVEN, CT — National Invest In Veterans Week® (NIVW) has long been a movement driven by leadership, resilience, and unwavering advocacy for veteran entrepreneurs. Now, with the appointment of Dr. Richard S. Freeman, JD, as Legal Advisor, the organization is entering its most ambitious phase yet.

For the Shuford-Freeman family, this marks another milestone in a multigenerational legacy that has shaped music, civil rights, business, and now, veteran entrepreneurship.

The appointment comes at a pivotal time as LTC Rickey L. Pope, USA (Ret.) steps down, and Angel Shuford assumes the role of President and CFO of NIVW. In addition, Sherman Williams will take over as Director of Partnerships, and Jim Freeman—founding member of The Five Satins and Rock & Roll pioneer—will serve as Advisor for Cultural Partnerships.

Dr. Richard S. Freeman: A Legal Powerhouse Strengthening Veteran Advocacy

A Career Spanning Civil Rights, Corporate Law, and Policy Reform

Dr. Richard S. Freeman is not just a legal mind—he is a force in civil rights law, labor justice, and corporate governance. As a lead attorney at the U.S. Equal Employment Opportunity Commission (EEOC), he won some of the largest employment discrimination cases in U.S. history, including:

✅ General Motors ($50 million consent decree)
✅ Ford Motor Company ($25 million consent decree)
✅ Cargill and J.P. Stevens (multi-million-dollar settlements)

Beyond the courtroom, Dr. Freeman has built institutions. As Vice President of International Affairs at Sojourner-Douglass College, he expanded educational opportunities for underrepresented communities worldwide. His work with the Joe Beasley Foundation has impacted South America, Africa, and the Caribbean.

His appointment as Legal Advisor at NIVW will focus on:

✔ Strengthening veteran policy advocacy
✔ Expanding legal protections for veteran entrepreneurs
✔ Ensuring compliance and corporate partnerships that benefit veteran-owned businesses

His expertise, combined with Angel Shuford’s leadership and strategic expansion plans, positions NIVW as a globally recognized institution for veteran economic empowerment.

Jim Freeman’s Role in Cultural Partnerships: Expanding NIVW’s Media Influence

A Rock & Roll Pioneer Joins the Fight for Veteran Entrepreneurship

Jim Freeman, a founding member of The Five Satins, is not just a music icon—he is a cultural architect. With over 10 million records sold, his influence transcends generations.

His hit song, “In the Still of the Night,” recorded in 1956, remains one of the most celebrated doo-wop classics, featured in:

🎬 The Irishman (2019, Martin Scorsese)
🎥 Dirty Dancing
🎶 Covers by The Beach Boys, Debbie Gibson, and more

For his contributions to American music history, Jim Freeman was honored in the Congressional Record, making his family one of the few in history to be recognized in multiple generations.

Now, as Cultural Advisor for NIVW, he will work closely with his granddaughter, Angel Shuford, to:

✔ Expand veteran entrepreneurship into media, entertainment, and branding
✔ Leverage music and pop culture to amplify veteran business awareness
✔ Create new partnerships between veterans, corporate sponsors, and the arts

Drayton Florence’s Retirement and the Future of NIVW

As Drayton Florence officially steps down due to medical circumstances, NIVW recognizes the enormous contributions he has made to veteran advocacy.

A former NFL cornerback with an 11-season career, Florence co-founded Tech From Vets and helped NIVW become a congressionally recognized movement. His impact will be felt for generations, and Sherman Williams is now set to carry forward his legacy.

Williams, a serial trademark owner, retired U.S. Army Captain and CEO of Body Aqua, will take over as Director of Partnerships, bringing expertise in:

✔ Navigating corporate monopolies and business innovation
✔ Creating veteran-friendly market opportunities
✔ Expanding NIVW’s corporate reach

"Owning numerous Trademarks through the USPTO while running my business taught me, Veterans should not only be at the table—we should own the table," said Williams. "Drayton, Jeff, LTC Pope, built something incredible, and I am committed to ensuring that NIVW continues to thrive."

A Family That Redefined American Culture, Business, and Advocacy

The Shuford-Freeman family legacy is unlike any other.

🔹 Jim Freeman revolutionized American music with The Five Satins
🔹 Dr. Richard S. Freeman reshaped U.S. labor laws and corporate accountability
🔹 Jeff Shuford co-founded NIVW, bringing veteran entrepreneurship to national prominence
🔹 Angel Shuford now leads NIVW into its next era

Now, with Sherman Williams stepping into leadership and Angelina Shuford representing the next generation as Junior Spokesperson, this is a legacy that will continue for generations to come.

Final Thoughts: The Future of National Invest In Veterans Week®

With these strategic moves, NIVW is no longer just a veteran entrepreneurship initiative—it is a movement that merges business, culture, and advocacy on a global scale.

💠 Dr. Richard S. Freeman will ensure its legal and corporate foundation remains strong.
💠 Jim Freeman will elevate its cultural partnerships and branding influence.
💠 Sherman Williams will drive business partnerships and market expansion.
💠 Angel Shuford will continue leading with vision and strategy.

"Our family has always been about breaking barriers—whether in music, law, or business," said Angel Shuford. "Now, it’s about making sure veteran entrepreneurs are seen, heard, and empowered. We’re just getting started."

About National Invest In Veterans Week®

National Invest In Veterans Week® is the leading initiative dedicated to celebrating and supporting veteran entrepreneurs. Founded in 2019 by Jeff Shuford and Drayton Florence, NIVW highlights the economic impact of veteran-owned businesses while providing mentorship, resources, and visibility to veterans in business.

With operations in 62+ markets and expanding, NIVW is at the forefront of veteran economic advocacy, ensuring that those who served receive the recognition and opportunities they deserve.